Agrarmarkt Austria Marketing GesmbH (AMA-Marketing for short) sets visible new standards in quality, transparency and controlled origin of agricultural products.
AMA-Marketing was commissioned with the promotion of agricultural marketing in 1995 in the course of Austria's accession to the EU. It is professionally competent, solely committed to quality, transparent, neutral and trustworthy.
Its legally defined main tasks are:
- Promoting the sales of agricultural products across all markets – including the export of food products to the EU internal market and worldwide markets.
- Developing and implementing various quality programmes for food. These include the AMA Quality Seal, the AMA Organic Seal and other national labelling schemes.
AMA-Marketing is a 100% subsidiary of the state market regulation body AMA. Agrarmarkt Austria (AMA for short) was created by the AMA Act as a legal entity under public law. It is an EU-compliant market regulation body and implements all EU market regulations. AMA is regulated by the Federal Ministry of Agriculture.