AMA-Marketing organises cooperations between well-known food bloggers in the respective export market and agricultural producers in the Land of the Alps.
Selected bloggers with a wide reach visit Austrian businesses and get to know their agricultural value chains. The visit begins at the farm or on the mountain pasture where the animals are fed and cared for, before heading on to the dairy or butcher’s. The bloggers get to know the people behind the products and commented tastings of the specialities complete the experience.
First-hand impressions and experiences transmit extensive knowledge about alpine agriculture and its natural products. The bloggers use these to create posts that they share with their communities on social networks.