AMA-Marketing implements projects that are co-financed by the EU.
European cheese is introduced to North America and Asia in the “Europe - Home of Cheese” project. Whilst partner country France focuses on the Asian market, AMA-Marketing concentrates on the USA and Canada. The focus is on natural products created within the unique production under alpine conditions.
In the target country Germany, a campaign and various measures were used to publicise the EU quality labels with a focus on dairy products and to increase awareness of all products bearing these seals of origin. At the same time, the production methods and characteristics of the agricultural products of the European Union were explained.