AMA-Marketing implements projects that are co-financed by the EU.
European cheese is introduced to North America and Asia in the “Europe - Home of Cheese” project. Whilst partner country France focuses on the Asian market, AMA-Marketing concentrates on the USA and Canada. The focus is on natural products created within the unique production under alpine conditions.
In the target country Germany, a campaign and various measures were used to publicise the EU quality labels with a focus on dairy products and to increase awareness of all products bearing these seals of origin. At the same time, the production methods and characteristics of the agricultural products of the European Union were explained.
The AMA-Marketing stand offers trade visitors the opportunity to get to know natural agricultural products from the Land of the Alps. AMA Export Marketing provides information about alpine agriculture.
Experience the Land of the Alps in person with all your senses. Bespoke trade visits can be organised to farmers and processors where there is specific interest in Austrian products.
AMA-Marketing promoters present customers and specialist POS staff with natural specialities from the Land of the Alps – tailored to the respective market.
AMA-Marketing organises national and international talks on alpine agriculture and its natural products.
AMA-Marketing organises cooperations between well-known food bloggers in the respective export market and agricultural producers in the Land of the Alps.
The art project "RAU" came to life in 2018 at the initiative of and in coordination with AMA-Marketing. The myths of alpine farming and Austria's traditional, natural food production were captured in black and white photographs.
As part of the Austrian National Tourist Office (ANTO) “breathe.time” campaign and in cooperation with AMA-Marketing, the “Airship” was set up in Rome.