As part of the Austrian National Tourist Office (ANTO) “breathe.time” campaign and in cooperation with AMA-Marketing, the “Airship” was set up in Rome. In this artificial mobile forest, visitors were able to breathe in fresh, oxygen-rich air “from Austria” and taste natural food from the Land of the Alps.
In a culinary programme, AMA-Marketing combined select alpine specialities from Austrian production with Italian aperitifs.
Prior to this, an Italian bartender and Austrian cheese sommelier travelled from north to south through Austria in search of typical alpine food. Thus the local culinary tradition met that of the neighbouring country. The journey was documented by video.
Other activities
AMA-Marketing implements projects that are co-financed by the EU.
The AMA-Marketing stand offers trade visitors the opportunity to get to know natural agricultural products from the Land of the Alps. AMA Export Marketing provides information about alpine agriculture.
Experience the Land of the Alps in person with all your senses. Bespoke trade visits can be organised to farmers and processors where there is specific interest in Austrian products.
AMA-Marketing promoters present customers and specialist POS staff with natural specialities from the Land of the Alps – tailored to the respective market.
AMA-Marketing organises national and international talks on alpine agriculture and its natural products.
AMA-Marketing organises cooperations between well-known food bloggers in the respective export market and agricultural producers in the Land of the Alps.
The art project "RAU" came to life in 2018 at the initiative of and in coordination with AMA-Marketing. The myths of alpine farming and Austria's traditional, natural food production were captured in black and white photographs.